August 9, 2022

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Samsung Electronics has incurred the ire of the Australian client safety watchdog over a 9...

Samsung Electronics has incurred the ire of the Australian client safety watchdog over a 9 of its commercials for its smartphone vary.

The Australian Competitors & Client Fee (ACCC) announced on Thursday that it had ordered Samsung Electronics Australia to pay AUS $14 million (US $9.7m) in penalties “after it admitted deceptive shoppers concerning the suitability of assorted Samsung Galaxy telephones to be submerged in pool or sea water.”

The Aussie regulator flagged 9 deceptive commercials concerning the water-resistance characteristic, and launched authorized proceedings towards Samsung over the matter in July 2019.

Deceptive claims

“The false or deceptive claims have been made concerning the water resistance of the S7, S7 Edge, A5 (2017), A7 (2017), S8, S8 Plus and Note 8 Samsung Galaxy phones (Galaxy telephones),” stated the ACCC. “There have been greater than 3.1 million of those Galaxy telephones offered in Australia.”

The regulator famous that Samsung Australia has acknowledged that if the Galaxy telephones have been submerged in pool or sea water there was a cloth prospect the charging port would turn into corroded and cease working if the cellphone was charged whereas nonetheless moist.

“Samsung Australia’s water resistance claims promoted an essential promoting level for these Galaxy telephones,” ACCC Chair Gina Cass-Gottlieb stated. “Many shoppers who bought a Galaxy cellphone could have been uncovered to the deceptive advertisements earlier than they made their choice to buy a brand new cellphone.”

“We reviewed a whole bunch of complaints from shoppers who reported they skilled points with their Galaxy telephones after it was uncovered to water and, in lots of circumstances, they reported their Galaxy cellphone stopped working fully,” Cass-Gottlieb stated.

Previous to the launch of the Galaxy telephones down underneath, Samsung again in South Korea have been already in search of to mitigate the consequences of this charging port corrosion brought on by charging following publicity to water.

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The Aussie regulator stated that regardless of this, “Samsung Australia’s advertising marketing campaign promoted Galaxy telephones being utilized in swimming pools and sea water whereas there remained a cloth prospect the Galaxy telephones could be broken as a result of corrosion.”

“Samsung Australia’s advertisements selling its Galaxy telephones featured folks utilizing their telephones in swimming pools and sea water, even if this might finally lead to important harm to the cellphone,” Cass-Gottlieb stated.

“This penalty is a robust reminder to companies that every one product claims should be substantiated,” Cass-Gottlieb concluded. “The ACCC will proceed to take enforcement motion towards companies that mislead shoppers with claims concerning the nature or advantages of their merchandise.”

Apple effective

It needs to be famous that Apple has additionally beforehand been pinged on this matter as effectively.

In December 2020, Apple was fined $12 million (£9.3m) by Italy’s competition regulator for “aggressive and deceptive” business practices concerning its iPhones.

Italy’s Autorità Garante della Concorrenza e del Mercato (AGCM) said on the time that Apple was fined as a result of it marketed that a number of iPhone fashions (from the iPhone eight to iPhone 11) have been waterproof.

Nonetheless, Apple didn’t make clear that these telephones have been solely waterproof underneath sure circumstances.