August 8, 2022

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2:25 PM ET PITTSBURGH — Massive modifications are coming to the Pittsburgh Steelers‘ house venue....

2:25 PM ET

PITTSBURGH — Massive modifications are coming to the Pittsburgh Steelers‘ house venue.

Often called Heinz Discipline because it opened in 2001, the stadium shall be referred to as Acrisure Stadium starting this season, the group introduced Monday.

Phrases of the brand new 15-year deal weren’t launched. However Acrisure, which operates as a top-10 world insurance coverage dealer, has grown its income to greater than $3.eight billion in simply over eight years. It additionally has the naming rights to an indoor area being constructed close to Palm Springs, California.

“We’re excited to companion with Acrisure for the naming rights to our stadium,” Steelers president Artwork Rooney II stated. “Acrisure offered us with a possibility to make sure our stadium continues to be a precious asset for our followers in addition to maintaining with the market worth of NFL stadiums.”

Heinz, headquartered in Pittsburgh, initially signed a 20-year deal for naming rights to Heinz Discipline for $57 million in 2001 and prolonged it via the 2021 season.

“Whereas we labored diligently with the Steelers for a number of months round a brand new naming rights deal, they discovered a brand new companion keen to pay considerably greater than we may justify. Whereas our title will not be on the stadium, Heinz will stay a big, long-term sponsor of the Steelers and we’re excited to announce the small print of our new partnership within the days forward,” the Kraft Heinz Firm stated in a press release.

Rooney had been “optimistic” the stadium would hold its title earlier this 12 months, however in the end, Kraft Heinz did not lengthen its naming rights once more. Nonetheless, on Monday, Heinz posted a social media message — with a spotlight reel — assuring Pittsburgh followers the partnership would proceed, which raises the query of the way forward for the ketchup bottles.

Two iconic ketchup bottles at the moment flank the stadium’s video board. When the Steelers attain the crimson zone, an illuminated crimson present of ketchup seems to movement from the bottles and into the video board.

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Kraft and Heinz merged to type the Kraft Heinz Firm in 2015, and the 2 are co-headquartered in Chicago and Pittsburgh.

Acrisure, in the meantime, is a Michigan-based insurance coverage brokerage. And although the corporate would not seem to have the identical native ties to Pittsburgh as Heinz, Acrisure just lately acquired a part of Tulco, a tech firm based mostly in Pittsburgh and based by Thomas Tull, a minority proprietor of the Steelers. After the 2020 acquisition, Tull turned chairman of the Acrisure Expertise Group.

“That is nice partnership and can have an incredible affect on each organizations in addition to the larger Pittsburgh neighborhood. The Steelers and Acrisure share the identical core values of successful and excellence and I couldn’t be prouder to be partnered with each,” Tull stated in a press release.